Blake Lively has been revealed as the face of the latest perfume from Gucci, Premiere.
The campaign was shot in LA by photographers Mert Alas and Marcus Piggott, with a TV advert also set to roll out. Lively said 'I couldn't be more proud to be working with Gucci and its heart, creative director Frida Giannini'. Premiere launches exclusively in Harrods and Selfridges in late July.